What the free AI Visibility Check looks at, and why those three fixes

When a guest asks an AI assistant “a quiet family hotel near the old harbour with parking”, the assistant does not search the way Google does. It reads what it already knows about your town, pulls a few pages it trusts, and names three to five places. If you are not one of them, the guest never sees you. The free check measures exactly that, and nothing else.

Twenty questions

We write twenty questions the way guests write them: with a budget, a season, a reason to travel, and the small things people actually ask about (parking, a cot, a late check-in, a dog). Half are about your town, half about your kind of stay. We put the same twenty questions to ChatGPT, Gemini, Perplexity and Copilot and count every answer that names you, and every answer that names each of five neighbours.

The number on the first page of the report is that count, out of twenty. Four of twenty is common for a well-run independent hotel that has never looked at this; the strongest neighbour in a town often sits around ten or eleven.

What the assistants read

Then we read what they read. Your website, your Booking.com page, your Google Business Profile and the last fifty reviews. We look for three things: whether the facts an assistant needs are there at all (room types, prices, opening hours, what is included), whether they agree with each other across your site and your listings, and whether any page answers a specific question in the words a guest would use.

Why the three fixes are usually the same three

The fixes that move the number most are almost always the same three, in this order:

1. Structured data that is missing or wrong. Your site says it is a hotel, but not what kind, how many rooms, where exactly, or what it offers. A few lines of structured data fix that for every assistant at once.
2. A contradiction between your site and your listings. Your site says cots are available; Booking.com says they are not. Assistants treat a contradiction as unknown, and unknown is never recommended.
3. No page for the question. Guests ask for “family rooms near the old harbour”. If no page of yours says those words together, you are not the answer. One honest page, written for people, fixes it.

The report lists your three with what to write and where. You can do them yourself in an afternoon, use the Club templates, or let us do them with everything else during Setup.

Run it again

Ask for the same check 60 days later and the report shows the before and after. Club members and Setup clients get the repeat included.