Pricing, all of it.
Everything is on this page: what each level includes, how long it takes, and what it costs. No call required to buy.
Prices
Pick how much you want to do yourself. Prices exclude VAT.
Do it yourself
Club
Eight ready-made automations with monthly updates, the 30-day course, a weekly briefing on what changed in AI for hotels, templates for your booking system, and the members’ price on Setup.
Founding members: the first 50 pay a month, locked for as long as they stay.
Join the ClubWe keep it running
Managed
After Setup. We keep the automations current, make two changes a month, send a monthly numbers-and-visibility report, and answer the same day. Club included.
Start with the free check30-day fix-it guarantee on Setup: if something we agreed doesn’t work, we fix it free; if we can’t, we refund that part. Businesses in the EU with a VAT number are invoiced without VAT. Refund policy.
What Setup includes.
- Your voice card. Tone, phrases, policies, rules for replies, built from your real emails and reviews, in up to ten languages.
- Guest emails. Enquiry, offer, confirmation, before arrival, during the stay, after departure. Availability and prices checked in your booking system.
- Review replies. Booking.com, Google, Tripadvisor, Expedia, with a weekly digest.
- The Monday report. Occupancy, average rate, revenue per room, pickup, channel mix, cancellations, arrivals.
- Invoices filed. Named, sorted, tagged; a monthly payment list; an export for your accountant.
- Competitor prices. A weekly snapshot of five neighbours for three key dates.
- AI visibility fixes. Structured data, FAQ, Google Business Profile, OTA texts; installed on WordPress, Wix or Squarespace when you give us access.
- A month of social posts. Thirty captions and a schedule.
- Training. Two personal screen-recorded videos, a short manual, 30 days of support by message.
- Guarantee. 30-day fix-it.
Holiday-rental Setup: your voice card, guest messages inside your booking platform, review replies, a listing check, a monthly owner report, one video and a manual. 7 days.
Questions about paying.
Is VAT included?
No. Prices exclude VAT. Businesses in the EU with a valid VAT number are invoiced without VAT (reverse charge). Private hosts in the EU pay the VAT of their country; outside the EU no VAT is charged.
Can I pay by bank transfer?
Yes. Card through Stripe, or bank transfer against an invoice from MARK Inc Ltd. Setup can be paid in two instalments.
What is in the Launch Bundle?
Setup plus three months of Managed, paid once: €1,990 for hotels (saves €247) and €990 for holiday rentals (saves €147). It is the option on the Setup row, not a separate product.
What does Managed cover?
We keep the automations current when the AI models change, make two changes a month on request, send a monthly numbers-and-visibility report, review everything in writing once a quarter, and answer the same day. The Club is included.
Is there a guarantee?
Yes. 30-day fix-it on Setup: if a part of what we agreed does not work, we fix it free; if we cannot, we refund that part. Club and Managed are monthly and can be cancelled any time.
What about the Visibility Sprint?
An add-on for hotels that are not ready for Setup: an audit of 20 guest questions across four AI assistants, structured data, your Google Business Profile, your OTA texts and a brief for five pages, with a second check after 60 days. €590.
Does ChatGPT recommend your hotel?
Paste your website or Booking.com page. Within 24 hours you get a report: what ChatGPT, Gemini, Perplexity and Copilot answer to twenty typical guest questions about your area, how you compare with five neighbours, and the three fixes that matter most.
Free. No card, no call. What the check looks at.
Villa Aurelia, Chania
- No room types or opening hours in your site’s structured data.
- Booking.com says “no cots”; your website says the opposite.
- No page answers “family rooms near the old harbour”.